Rolex Shanghai Masters 2025 | Marriott Bonvoy Players Escort Program: Walking onto the Court with Legends

Among the many ways fans engage with the Rolex Shanghai Masters, few experiences rival the Marriott Bonvoy Players Escort Program—a once-in-a-lifetime opportunity that places young tennis fans at the heart of the action. Designed as part of Marriott Bonvoy’s exclusive hospitality offerings from 2024 to 2026, this initiative invites children from member families to walk alongside ATP superstars onto Center Court, turning a simple match opening into a lifelong memory.

What Is the Players Escort Program?

The Players Escort Program is a unique hospitality initiative created by Marriott Bonvoy in partnership with the Rolex Shanghai Masters. Sixty children between the ages of 8 and 12 are selected to escort professional tennis players onto the court before matches during the tournament’s main draw.

The experience is more than ceremonial. It offers a rare, behind-the-scenes glimpse into the tournament’s inner workings and places participants at the intersection of fanfare and professionalism—standing shoulder-to-shoulder with some of the biggest names in the sport.

Sweepstakes and Selection Process

Selection for the Players Escort Program is conducted through a free sweepstakes, open exclusively to Marriott Bonvoy members. No elite status or point balance is required—just an active membership. The sweepstakes period for the 2025 tournament runs from August 21 to September 21, 2025, and is hosted on the Marriott Bonvoy Moments platform.

Entrants must register during this window, after which 60 winners will be chosen. Winners receive confirmation of participation, along with details about match schedules, escort timing, and access credentials. The audition-style format of the sweepstakes ensures that families have a fair chance to compete for this coveted spot.

The Experience: What Participants Can Expect

Children selected for the program receive a full hospitality package tailored to their day on court. While each experience may vary depending on the session, participants can expect:

• Official Escort Uniforms: Branded outfits provided for the escort appearance.
  
• On-Court Access: Walk players onto Center Court before a live audience.
  
• Match-Day Access: Reserved seating for the escort and one guardian to enjoy the match after the ceremony.
  
• Commemorative Merchandise: Souvenirs and keepsakes from the tournament, often including photo prints and event lanyards.

This personal encounter with tennis legends isn’t just about proximity—it’s about building memories that inspire future fans and potential athletes alike.

Why It Matters: Marriott Bonvoy’s Broader Vision

The Players Escort Program is more than a promotional campaign; it reflects Marriott Bonvoy’s ongoing commitment to creating immersive, family-centric hospitality experiences. By extending the benefits of membership beyond hotel stays and dining perks, the brand taps into emotional, generational value—giving parents and children a shared experience that goes far beyond the standard spectator seat.

While most premium offerings like VIP Skyboxes and masterclasses cater to adult fans, this initiative puts young members front and center. It’s also a thoughtful response to the growing interest in youth engagement at major sporting events.

A Moment Bigger Than the Match

The Players Escort Program transforms a simple walk across the court into a story children will tell for the rest of their lives. Whether it’s the nervous excitement of holding hands with a tennis icon or the thrill of hearing the crowd cheer as they step into the spotlight, the experience resonates far beyond the moment itself. Ready to give your child a courtside role in one of the world’s premier ATP tournaments? Learn about registration details with our team of experts and prepare for a walk into tennis history.

For other package with similar perks, Marriott Bonvoy Master Class is still available!